Rafael Bob-Waksburg's new animated series is a time-jumping story about a Jewish family that's trying to get through life the best way they know how.
This new logotype takes from all three of the Schwooper family kids. Avi with his pop culture references in the yellow and red, Shira's rebellious side and her hair colour in the purple and white, and Yoshi's ADHD, struggle to figure things out, and eventual conversion to Orthodox Judaism in the green and blue.
Like the way the timeline of the show is presented, as well as my own Jewish family, it's chaotic, but in its own special, fun and pleasing way.
